A new concept in the world of digital marketing and a distinctive advertising approach, its results were the first push to make digital marketing pioneers think about the importance and impact of content in shaping public opinion. It helps build a strong relationship connecting them with the brand, aiding them in transitioning through marketing funnel stages, encouraging them to make purchasing decisions strongly. The importance of content marketing lies in being an effective and unpaid method, unlike ads, influencer marketing, and other advertising methods that promote brands for a certain financial amount.
Marketing Funnel:
The stages of the marketing funnel should be considered when writing content for your company, especially for social media accounts. This ensures guiding customers to easily purchase your product or service. Here are the different stages your audience goes through:
This is the first stage your customers go through, often their initial encounter with your brand, its activities, and the services it provides. They begin interacting with you, and at this point, creating strong accounts and building an engaging database is crucial to enhance awareness of your brand.
Starting from audience interaction, they’ve found what they’re looking for in you. Seize this opportunity intelligently to push potential customers into the next stage, explaining the features of your product and its role in assisting or solving a specific problem they have.
After achieving the desired spread in the awareness and interest stages, and as your audience knows what you offer, answering their inquiries about pricing or delivery details indicates it’s time for them to make a purchase decision. Provide discounts and offers persuasively to facilitate the decision-making process.
loyalty:
Congratulations! The sale has been successfully made. However, a new phase has just begun. Follow up and communicate effectively with your audience, offering distinctive post-sale services, turning customers into advocates and free marketers for your brand.
Advocacy :
This is the last stage of the marketing funnel where your customer starts recommending your products to others, reaping the results of your interest and transactions with customers.
The Importance of Content Marketing for Your Company:
Content marketing may not yield instant results like some other marketing methods, but it provides long-term remarkable results. It establishes a strong relationship and genuine interaction with the audience, among other benefits:
1-Brand Spread and Recognition:
Through marketing descriptions and informative content, you can introduce your brand, its services, and location.
2-Showcasing Competitive Advantages:
Content helps compare you with competitors regarding prices, quality, delivery speed, and post-sale service, assisting customers in their final decision.
3-Building Customer Trust:
Quality content, high-quality products, and good customer service are all you need to gain your audience’s trust.
4-Attracting a Larger Audience
Content marketing allows you to reach a large audience interested in what you offer through various online platforms.
5-Strong Presence on Social Media Platforms:
Even major companies and global entities, not in need of advertising, maintain strong accounts on social media platforms just to be present in front of the audience and build their brand name.
Types of Content Marketing and Their Impact:
1-Articles
Suitable for providing extensive information and experiences, although they may not be favored by everyone due to their length and somewhat academic nature.
2-Videos and Images:
The most impactful and widely used content types, as visual elements gain significant approval among the audience.
3-Podcasts
Despite being a relatively new method, podcasts have gained the admiration of many.
4-Seminars and Conferences:
Hosting events related to your products or services can significantly impact your sales and brand presence.
5-Email Marketing:
- Ideal for customers who regularly check their email, used by companies for post-sale communication and service offers.
In conclusion, content marketing requires thoughtful planning, effective organization, and continuous communication with the audience to build a successful and long-lasting brand presence. It proves to be an essential component in the digital marketing world.